PR & Strategic Communications Agency in India

Strategic Approach for Success

Communicate India employed a proactive strategy, using data-driven narratives to position Metropolis as a research-focused entity. Through innovative ideas and leadership engagements like lab tours, the agency bridged the gap between Ameera Shah and the brand, while showcasing expansion plans and test offerings.

Outcomes

The collaboration garnered over 500 media clips in a year, averaging 1.5 clips daily, significantly boosting Metropolis Healthcare's visibility. With an advertising value equivalent (AVE) of 61.90 times the investment, Communicate India's strategic communication effectively elevated the brand's profile and met its objectives.

Strategic Approach for Success

To overcome these obstacles, we strategically partnered with influencers such as Vir Das, Nia Sharma, and Ranveer Brar, leveraging their diverse backgrounds and regional appeal. Pre- and post-launch videos were utilized to generate virality across Hershey's social platforms. Blogger activations and targeted placements in both English and vernacular dailies and magazines extended brand visibility.

Outcomes

The influencer collaborations resulted in significant impact, garnering over 19.16 lakh impressions, while blogger activations reached 4.45 lakh impressions. The campaign achieved a PR value of INR 31.69 lakh, effectively establishing Hershey's Brookside amidst fierce competition and securing a strong position in the market.

Strategic Approach for Success

To address these challenges, we focused on direct consumer engagement activities to create buzz and drive product sampling. Strategic partnerships with events like Decathlon's anniversary and Aqua Zumba tours featuring influencers like Mickey Mehta and Deepika Chowdhury effectively communicated SOFIT's brand promise and health benefits.

Outcomes

The initiatives resulted in over 10,000 attendees sampling and purchasing SOFIT products, with a substantial social media reach of 1.12 lakh people. SOFIT established a strong brand presence both online and offline, integrating all associations with its 'Energy To Do More' brand promise, and all partnerships were negotiated at no cost to the brand.

Strategic Approach for Success

Communicate India devised a comprehensive strategy to enhance Savills India's visibility and credibility. This included launching research papers through round table events across major cities, disseminating insightful reports on key sectors, and active participation in industry discussions and panels. Additionally, Communicate India facilitated relationship-building meetings to strengthen Savills India's connections within the media and industry.

Outcomes

Through Communicate India's strategic initiatives, Savills India effectively communicated its expertise to the media and industry stakeholders. This led to increased brand awareness, top-of-mind recall, and enhanced share of voice within the real estate sector. In a short span, Savills India emerged as a respected authority, solidifying its position as a key player in the Indian real estate landscape.

Savills India wanted quality of coverage, not volume. We delivered more than 200% of the targeted thought-leadership articles, every one in Category A media, and about half of all industry stories and exclusives also ran in Category A titles. The Economic Times led that coverage, across ET Realty, ET Wealth, ET Panache, ET HR World and ET Now, along with Mint, Business Standard and CNBC-TV18. For scale, the programme generated around 1,400 media clips a year, close to four a day. Excluding wire-service pickups, more than 75% of that coverage ran in Category A media.